Earlier this week we announced Alzheimer’s Research UK as our charity partner for 2017. Alzheimer’s Research UK is the UK’s leading research charity aiming to defeat dementia, powering world-class studies that increase the chance of beating dementia sooner.

Dementia is not just an inevitable part of ageing. It’s caused by diseases that we fight through research. Watch the video to find out more and #sharetheorange

Our partnership will work together to raise the profile of research and development for dementia in the UK and help to raise money for the charity at the BIA’s annual Gala Dinner in January.

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