This is Innovate UK’s second installment of essential selections of business tips and advice for start-ups and small businesses. The video outlines and explains the most important factors for a business when trying to pitch for investment and includes actionable advice supported by comments from industry experts and investors.

The tips are as follows:

  1. Target the right investor for you
  2. Prepare an engaging deck
  3. Sell the upside…And yourself
  4. Follow up after your pitch

Watch the first installment, featuring tips on securing funding for start-ups and small businesses, here.

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