Action to tackle anti-microbial resistance was stepped up a notch this week as more than 80 leading international pharmaceutical companies and key industry bodies, including the BIA and many of our members, joined forces through the signing of a declaration at the World Economic Forum in Davos, Switzerland. Read yesterday’s blog to find out more.

Today’s video comes from BIA member, Public Health England, as Chief Medical Officer, Professor Dame Sally Davies, comes together with Dr Hilary Jones, Dr Rosemary Leonard, Dr Sarah Jarvis, Dr Ellie Cannon and Dr Carol Cooper to explain the consequences of a world without effective antibiotics but also to offer advice to parents on how they can keep their families well this winter and help play a part in preserving the antibiotics that we have now.

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