As the first World Antibiotic Awareness Week comes to a close, today’s video features a 2013 TEDx talk by Chief Medical Officer, Professor Dame Sally Davies on the dangers of antibiotic resistance.

Already antimicrobial resistance claims the lives of 25,000 people every year in Europe, and this is expected to rise to 390,000 deaths every year by 2050. Globally, the annual death rate is expected to rise to 10m by 2050.

With the world on the cusp of a ‘post-antibiotic era’, we joined forces with AstraZeneca and other industry bodies to publish an open letter in Monday’s Financial Times, calling on the UK government to take a global lead by implementing a new economic model that encourages the development of much needed new antibiotics.

Do you have a video you would like the sector to see? Contact us.